We must take change by the hand or rest assuredly, change will take us by te throat.
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Positive Brands

A sustainable development approach only makes sense if it’s at the heart of the company’s business – built into its mission and the positioning of its brands, in its products and service offers, in its economic model and in its strategic objectives, etc. For over twenty years, we have been assisting companies with their transformation through our consulting and think-tank activities.

In terms of marketing and product offers, through our Positive Brands® approach, we assist with the following:

  • Diagnosis of the brand historical actions and commitments;
  • Definition and deployment of a Positive Brand® strategy that’s in line with the brand mission, history and values;
  • Identification of social and environmental issues that can become the relevant brand lead commitments in its markets;
  • Translation of these commitments into the brand products and services, but also into all domains of possible action (promotion, sponsorships, etc.);
  • Translation of these commitments into the brand products and services, but also into all domains of possible action (promotion, sponsorships, etc.);
  • Responsible strategic planning and communication strategy to leverage the brand commitments; inform, reward and involve its customers; facilitate the brand intercation with its stakeholders; engage intrenal teams around the new brand project.

 

Discover the complete whitepaper :

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