In view of the arrival of a new President strongly committed to sustainable development issues, the Leem (270 adhering businesses and more than 93% of the industry’s sales revenues) called upon Utopies to develop a strategic analysis of the non-financial performance of the French pharmaceutical sector and to propose strategic directions to follow in the future.
In order to respond to the client’s request, Utopies implemented a methodology that included documentary analysis, review of good practices on a worldwide scale, review of major trends with regard to innovation and sustainable development and consultation with stakeholders (in the form of working groups and individual interviews).
The mission made it possible to compile a strategic inventory of the sector with regard to sustainable development (including a SWOT analysis, a materiality matrix, etc.), as well as twenty strategic orientations for future improvement (prioritized as a function of different criteria).
These recommendations contributed to renewing the CSR approach of Leem, which is now closer to its overall strategy.