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AccorHotels – Worldwide socio-economic impacts

  • 1/ Context

    The hotel and restaurant sector, at the service of the tourism sector, has such a predominant economic role in its host communities that it would be interesting to measure its weight. This is the backdrop to AccorHotels’ wish to analyze the economic consequences of its business activities in areas where it operates and beyond.

    By decrypting how its activity influences job and wealth creation all the way down to the economic grassroots level, AccorHotels improves on the comprehension of its business model.

  • 2/ Mission

    The direct impact, indirect impact (resulting from the supply chain) and induced impact (resulting from household consumption and government expenditure) of the activity of the respective host countries of the Group’s hotels have thus been estimated by the LOCAL FOOTPRINT® tool, developed by Utopies, which is the first model in the world enabling an analysis of socio-economic impacts on a global scale.

     

    The mission consisted in:

    • understanding the flows injected directly by AccorHotels in the world economy (purchases, rents, various expenses, wages and taxes paid)
    • quantifying the economic impacts of these flows, by country and by economic sector using the LOCAL FOOTPRINT® tool, considering only the expenditures attributable to the hotels (local expenditure of guests are not taken into account)
    • breaking down the economic consequences by type of impacts (direct, indirect and induce) and by two key indicators: the number of jobs sustained and the contribution to GDP
    • assisting AccorHotels in the comprehension and appreciation of its worldwide socio-economic footprint.
  • 3/ Results

    The study gives a clear and complete picture by going beyond the direct impacts of AccorHotels’ activities: the socio-economic footprint also includes the economic impacts of the Group on its supply chain and on the local economy..

     

    The interest of this approach is to evaluate the overall footprint of the Group in the world economy, and also to identify the different impacts related to the activities of the latter in 186 countries and 25 business sectors.

     

    As such, this groundbreaking study allowed to quantify the different impacts of AccorHotels as follows:

    • AccorHotels sustains around 880 000 jobs directly, indirectly and in an induced way. (Around 700,000 indirect and induced jobs around the globe, in three main sectors: corporate services (laundry, cleaning, security), agriculture (as a result of its F&B activity) and public services (education, healthcare and transportation).
    • The activity of AccorHotels creates wealth mainly in its host countries (in other words, 83% of the added value generated remains rooted in the economy of the country where the hotels are found).
    • The Group contributes up to 22,3Md€ to the world GDP, which represents a multiplier effect of 3,1 in terms of wealth creation.
    • In France, 1 direct job created by AccorHotels sustains 1,2 supplementary jobs in the country, through indirect and induced impacts.

     

    The study “AccorHotels socio-economic footprint” is available for both the industry and the general public on Planet 21 Research, a shared knowledge platform on sustainable development. See also the press release.

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