We must take change by the hand or rest assuredly, change will take us by te throat.
If I had asked people what they wanted, they would have said faster horses.


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Sophie Labbé

« There are many things that seem impossible as long as they have not been tried. »
André Gide


Sophie has 12 years of experience in the Marketing of consumer goods in France and abroad. During her career in various agri-food industries, she has acquired a solid experience in terms of brand strategy, communication and innovation. Convinced that organizations committed to a development policy that integrates human and environmental considerations at the heart of their strategy and offer, create the essential conditions for profitable and sustainable growth, Sophie decided in 2012 to complete a Master's degree in sustainable development and join Utopies.


Accustomed to managing cross-functional, multi-stakeholder projects, Sophie now manages Utopies' offer and team in the field of Sustainable Food and Catering. She has piloted stakeholder consultation projects, facilitated workshops on strategy, action plans and CSR communication for many clients. Sophie is particularly interested in the creation of value created by integrating CSR into brand positioning.

What nobody knows about you Sophie Labbé

Curious about everything and traveller in the soul, Sophie took a year's break to travel all over Asia and South America, with her sneakers and her backpack.

Last missions

Its latest publications

Toward new city x brand partnerships : how to harness the power of local for your marketing strategy

This may come as a surprise in these times of ever intensifying globalization, but today’s leading global brands are increasingly designing their marketing strategies on a local level and tailoring them to the communities that their customers live in.
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