« Never ask your way to someone who knows it, for you wouldn't go astray. »
Cécile is a Trend Forecaster, specialized in contemporary lifestyles and socio-cultural trends. To find the weak signals that announce the major trends of tomorrow, Cécile operates a 360° daily watch in various areas: art, medicine, food, design ... Her analysis method, based on multiple crossover - improved by 25 years of experience - allows her to develop relevant foresight scenarios.
Cécile has worked for more than 12 years for a renowned international trend office. She has carried out numerous bespoke studies and directed prestigious projects in a wide range of fields: from fashion to food, from design to transport industry … She then headed the Prospective and Design Department of an International Perfume House. Cécile is now an independent expert consultant in trends.
Cécile conducts bespoke strategic analyzes and forecasts: brand identities, DNA definition, brand repositioning in line with long-term trends: Philips, L'Oréal, Guerlain, Nissan, Binauric design by Mathieu Lehanneur.
She enthusiastically animates Workshops and Professional Training for large companies: Procter and Gamble, Pernod Ricard, L'Oréal Paris ...
Cecile edits Trend Tablet, a global platform on trends with free access, she teaches innovation and trend forecasting to international students at IFM, ESCP and Parsons Paris. She participates in various international events and congresses: Future Fest (London), BODW (Hong Kong), TRENDxCHANGE (Amsterdam, London, Kiev, Hong Kong, Paris)...
What nobody knows about you Cécile Poignant
Cécile knows how to make hats, she was a modiste in one of the oldest Parisian atelier working for Haute Couture, today she always wears hats with pleasure!