We must take change by the hand or rest assuredly, change will take us by te throat.
If I had asked people what they wanted, they would have said faster horses.

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Cécile Poignant

« Never ask your way to someone who knows it, for you wouldn't go astray. »
Rabbi Nahman

Presentation

Cécile is a Trend Forecaster, specialized in contemporary lifestyles and  socio-cultural trends. To find the weak signals that announce the major trends of tomorrow, Cécile operates a 360° daily watch in various areas: art, medicine, food, design ... Her analysis method, based on multiple crossover - improved by 25 years of experience - allows her to develop relevant foresight scenarios. Cécile has worked for more than 12 years for a renowned international trend office. She has carried out numerous bespoke studies and directed prestigious projects in a wide range of fields: from fashion to food, from design to transport industry … She then headed the Prospective and Design Department of an International Perfume House. Cécile is now an independent expert consultant in trends.

Expertise

Cécile conducts bespoke strategic analyzes and forecasts: brand identities, DNA definition, brand repositioning in line with long-term trends: Philips, L'Oréal, Guerlain, Nissan, Binauric design by Mathieu Lehanneur. She enthusiastically animates Workshops and Professional Training for large companies: Procter and Gamble, Pernod Ricard, L'Oréal Paris ... Cecile edits Trend Tablet, a global platform on trends with free access, she teaches innovation and trend forecasting to international students at IFM, ESCP and Parsons Paris. She participates in various international events and congresses: Future Fest (London), BODW (Hong Kong), TRENDxCHANGE (Amsterdam, London, Kiev, Hong Kong, Paris)...

What nobody knows about you Cécile Poignant

Cécile knows how to make hats, she was a modiste in one of the oldest Parisian atelier  working for Haute Couture, today she always wears hats with pleasure!

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