Graduate of HEC in 1988, Elisabeth spent several years in strategic planning at two advertising agencies before creating Utopies in 1993. Ever since, she has been recognized as one of the European experts in sustainable development, has received the Veuve Clicquot Prize for Businesswomen of the Year 2008, and was made Chevalier de la Légion d'Honneur that same year. She is author of the bestseller “Green Enterprise” and of several other books. She sits on the Board of Directors of Nature & Découvertes, Rabot Dutilleul and several other NGOs and foundations (including Unis-Cités and the Tour du Valat Foundation).
Among other things, Elisabeth is passionate about education issues, sustainable food, the relationship between individual and corporate commitment, social entrepreneurship, as well as for sustainable innovation and responsible consumption. At the confluence of these subjects, in 2004, she also created Graines de Changement - a laboratory of innovative projects that is at the origin of Campus Responsables (the first network of grandes écoles and universities committed to sustainable development in France) and of Mes Courses pour la Planète (an observatory for responsible consumption). She is also behind the report “For Sustainable Consumption” submitted to the Ministry of the Ecology in January 2011.
A fan of every kind of board sport, Elisabeth gets around Paris on a long board!
This may come as a surprise in these times of ever intensifying globalization, but today’s leading global brands are increasingly designing their marketing strategies on a local level and tailoring them to the communities that their customers live in.
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