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Greg Bernarda

« Never tell me the odds. »
Han Solo


Greg Bernarda works internationally (Europe, the United States, China) with individuals and businesses of different sectors to shape and reinvent products, services and solutions centered on human and commercial sustainability. His recent clients include, among others: Colgate-Palmolive, Nokia, SCA, Volkswagen, Michelin, CapGemini Consulting, Sunstone Capital, Technology Park Ljubjana, Harvard Business School, World Economic Forum, Pekin University, China People’s Daily and China Fashion Forum. He worked at the World Economic Forum from 2000 to 2008, where he was consecutively responsible for Internet strategy, organizational planning and community program development. Greg is Swiss. He holds a MA in political science from the University of Lausanne in Switzerland and a MBA from Oxford University in England, where he was named Associate of the Institute for Science, Innovation and Society.


Greg is also contributing to the writing of a book on business models and value propositions with the authors of Business Model Generation. He is also a consultant at the Beijing Sustainable Development Committee and launched the Hanwang Forum in Beijing in 2012, a Forum oriented towards innovation and sustainable development.

What nobody knows about you Greg Bernarda

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