Maryelle has devoted her time to trends analysis for ten years at a major Parisian fashion house. A graduate in fashion design and marketing, her ambition was always to bring into balance creative sensitivities and market realities in French groups and international companies. In this context, she has developed prospective methods, an overall vision of society and the movements that energize it.
Through Rise Emerging Culture, she is working on the integration of sustainable development concepts and tools in trends and innovation. Her goal: to transform businesses profoundly, and more especially those in the domain of fashion and beauty, through sustainable innovation.