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Utopies Working Groups are part training, part sharing of experience. Held on our own initiative or on request,
the Groups focus on concrete case studies with the participation of international experts.
Utopies launched the new Working Groups research program in 2004 to develop understanding of sustainable development issues,
to break down barriers, and to make inroads in important areas where little has been done because of the complexity of the problems
or of the decision-making chain. The first two working groups were held in 2004-2005, each with twenty or so corporate sponsors.
BUSINESSES & SUSTAINABLE CONSTRUCTION
The purposes of the "Businesses & Sustainable Construction" initiative include: mobilizing businesses on the emerging topic of sustainable construction,
removing curbs to developing the approach in France, and establishing collective dynamics where each key player (project owner, investor, builder, supplier)
can make proactive commitments. Launched in early 2004 by Utopies, the Businesses & Sustainable Construction working group brings together companies that wish
to develop their knowledge their sustainable construction and practices. Since the launch of the initiative, there have been:
- two specific reports published
- twenty-six meetings
- seventy-seven experts and speakers
- a dedicated website: www.constructiondurable.com
- a number of study trips
For further information, see: "Entreprises & Construction Durable" ("Businesses & Sustainable Construction")
ADVERTISING & RESPONSIBLE CONSUMPTION
Consumption in developed societies raises a number of environmental and social problems:
- environmental because the abundance of the products sold and their energy requirements weigh heavily
on the planet's resources and do not allow full recycling of waste;
- social because our purchasing behavior leads to cancer, obesity,
alcoholism, and eating disorders; drinking while driving and a culture that values speed leads to traffic accidents.
Faced with these problems, a company's actions to improve their products and processes may be countered
by the consumer's choices (ie during the purchase, use or disposal of the product). Marketing and communication, whether positive
or negative, thus play a key role in influencing consumer behavior.
Pour further information, see: www.communicationresponsable.com
Also see: "Publicité & Communication Responsables" ("Advertising and Responsible Communications")
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